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why design is so important to your business?

From social media apps to online shopping, we choose products and services based on beauty. Successful business owners know this well. According to Adobe, companies with a strong design outperform companies with a weak design by 219% on the S&P Index (a stock market index) over the span of 10 years. In fact, 48% of people surveyed by Tyron Media said that the website design of a business was their number one factor in determining the credibility of that business. So not only is good design directly tied to success but it’s also tied to trust.

  1. Good design makes a strong first impression. Good design is about using colours, shapes, textures, space, forms, images, and content in a harmonious, balanced way. Good design starts with a strong brand. A well-designed logo is an important part of a company’s brand.

  2. Good design helps your business stand out. If your designs are current, modern and impressive, people will just gravitate towards your products. It’s a fact of life. The next time you go to the grocery store, browse a random isle that you never look through and ask yourself which items on the shelves catch your eye first. I guarantee it’ll be the products with phenomenal design, branding and modern packaging.

  3. Good design builds customer relationships. Since relationships are based on emotion, customers are often emotionally connected to a company. Great designs use colour, layout, and smart font choice to connect to their consumer in meaningful, emotionally driven ways. Incorporating impactful, memorable, and emotional connection in the visual display of your brand is the best way to show the world who you are and what your brand stands for. Your designs should support the principles you have built your company around, and strive to reach your customers’ hearts (rather than their wallets).

  4. Good design keeps your website easy to use. Good design is not just what looks good. To be effective, design needs to perform a specific function. Good design is about how something looks and works. A well-designed website, for example, helps convert visitors into customers. When people have attention spans that are shorter than that of a goldfish, you know you don’t have a lot of time before someone gives up. According to a study by Microsoft Corp., the average human attention span has declined by 4 seconds since 2000. Today, that attention span is 8 seconds, while a goldfish clocks in at 9 seconds. While the difference seems small at first, it’s actually a pretty big deal. With good design, websites and online products are easier to navigate, and bounce rates are usually lower.

  5. Good design promotes brand consistency. The layout of Google’s search results and the McDonald’s logo are more than just design elements for the companies, they’re a part of their brand. Because those designs are so memorable, it’s hard to imagine them changing, and that’s a really good thing. Consistency is key when it comes to creating a cohesive brand. In fact, having an inconsistent brand is a critical mistake that could put your business out of business. That’s because the brand ties the customer to the emotions.

                   https://www.crowdspring.com/blog/good-design-is-good-business/#:~:text=Ultimately%2C%20good%20design%20increases%20your,make%20your%20business%20more%20profitable.

Quality Assurance process

Before each delivery, I'll will conduct intensive testing and applications of the design. This way I ensure that none or minimal amount of issues are presented once the project is delivered.

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Do you have a project in mind? Let's organize a meeting I would love to hear from you!

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